
Jason Parkes & Robbie Hundertmark – 12 Spring wines from Jason Parkes Customs/The Hatch (West Kelowna)
THE STORY
We welcome back – a dynamic duo.
Jason Parkes is the founder of The Hatch in West Kelowna. Labels include The Hatch, Black Swift Vineyards, Crown and Thieves. Each of those labels has a rapidly growing list of sub-labels. There’s the spectacular rooftop dining at Angel Share. and The Broken Hearts Club,
The Hatching Post (West Kelowna’s BBQ Saloon)
The total portfolio is wider than the lake. Think Santa’s elves only bigger, smarter and much nicer.
Robbie Hundertmark is the recipient of the 2025 Ultimate BC Wine Ambassador Award.

Jason and Robbie
The award recognizes an individual who is passionate about sharing the love of BC Wine with their guests. They are seen as a hospitality superstar. Robbie inspires and educates with his smarts, dry humor and humanity.
Robbie has been in the wine industry since 2012. Fully certified Sommelier as of 2019.
Joining The gang at The Hatch is like running away and joining the Circus..
For Example – have a look at the wines they are releasing this Spring. 8 BC grown and crafted/4 Washington grown & BC crafted
(Prices quoted are pre-tax)
’21 Royal Scamp (BC) What a blend.
- Traditional Method, 60/40 Chard & Pinot Noir, 24 months bottle aging, Brut
- $55.99
’22 Crown Chard (BC) You can taste the love that went into this wine
- Crown’s oak aged chard
- 24 months, 500L second fill French and American Barrels, weekly batonnage, full MLF
- $39.99
’18 Scoundrels Punch NEW for you (BC) The finish is long and beautiful. Bravo
- Blend of CF (46%), CS(38%), Merlot (12%), Syrah (4%)
- Vineyards from mostly Oliver and Osoyoos
- 70 months in barrel because we straight up lost the barrels for a bit.
- $29.99
’23 Mums the Word pink NEW LABEL (BC) The Gamay wins the day. The label is a keeper.
- Rosé frizzante made from Estate Gamay Noir and Pinot Noir
- The wine that we had to relabel.
- $27.99
’24 Hobo Sauv Blanc NEW (Wash)
- Amazing fruit from WA!
- Super tropical, the first SB for the hobo series
- $24.99
’24 Flipping the Bird NEW (Wash)
- amazing fruit from WA!
- 100% Cabernet Franc
- $24.99
’24 Bury the Hatchet white NEW (Wash)
- Washington Fruit
- 47% Chard, 29% SB, 24% Riesling
- $23.99
2024 Bury the Hatchet (Washington Grown – BC Crafted))
’22 Clash of the Tannins NEW (BC) A serious mouthful.
- Big Big Red
- 50% CF, 50% Malbec, 100% Hans Vineyard
- $52.99
’22 Franc Says Relax NEW (BC) glamorous and complex
- 37% Desert Valley, 36% Hans Estate, 27% Jagger Rock, Southern Okanagan/Similkameen Fruit
- 24 months, Majority American minority French, 36% new, 72% neutral
- $47.99
’20 Peanut Pond Merlot (Pouring so so nice) (BC) Beauty
- 100% Merlot from Peanut Pond Vineyard in Oliver
- 40 months in French Oak
- $41.99
’20 Hans Estate Syrah (a pride and joy for BSV) (BC) WOW
- 100% Hans Estate Syrah
- 37 Months 100% New Oak
- $59.99
’24 frenzy Pinot Gris NEW (Wash) Welcome to BC
- Washington Fruit
- $21.99
NB: On the back label of each Washington grown wine it says
“JPC thanks our friends in Washington for supporting us during these unpredictable times”
Washington Vineyards involved-
Royal Slope AVA
Aviator Vineyard
Frenchman’s Hills
Two Gun Vineyard
Ancient Lakes – Columbia Valley
STORIES WE’RE WORKING ON
SPRING Releases from Washington/Oregon/BC
Orofino
Bartier Bros
Le Vieux Pin
Dirty Laundry
Hillside
Winemakers Cut
Best Coast Distillers
Wine Growers BC
Spearhead
Cowichan Spring Wines