Brad Royale

March 7th, 2026- Jeff Guignard CEO Wine BC & Brad Royale speaks Albertan.

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Jeff Guignard CEO Wine Growers of BC on a wild 2025 and Brad Royale – BC Wines in Alberta. Both cover VanWineFest

 

THE SHOW 

 

 

Guests:

Jeff Guignard  – CEO Wine Growers of BC

Brad Royale – Corporate Sommelier for Concorde Entertainment Group Calgary

 

 

Jeff talks provincial trade barriers, wine taxes, BC Wine profile. Brad speaks Albertan!

Both have tips for Van Wine Fest.

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2025 – It was quite a year in BC Wine.. The last “crafted in BC” wines.

Taxes and  No taxes from Alberta,  Nova Scotia & Ontario drop wine trade barriers.

Are we any closer to  a provincial  wine trade agreement?

Is May 1st just another Friday or the start of falling Canadian trade barriers…

and what to expect at 2026 Vancouver International Wine Festival! On Now

where France is the feature region and 35 BC Wineries are pouring.

LOTS to talk about!

 

 

Jeff Guignard (CEO  – Wine Growers of BC)

jeff-guignard-edit-cc

Jeff was the Executive Director of the Alliance of Beverage Licenses.

From 2014-2025.

In Spring 2025 he became the CEO of Wine Growers of BC. It’s been a wild ride for Jeff but the first thing he did was leave the office and travel to every wine region in BC and visit many wineries. Jeff wanted to meet the winemakers and they absolutely wanted to meet him.

Since signing on, he’s been involved in the tax wars between Alberta and BC. His efforts and leadership lead to Alberta dropping their recent tax on BC Wines. Having spent over 10 years on Parliament Hill in Ottawa,  Jeff is the perfect leader to break down the Provincial Trade Barriers. Can’t happen soon enough.

After covering all those subjects, Jeff leaves  us with tips for your visit to  2026 Vancouver Wine Festival.

www.winebc.com

www.vanwinefest.com

 

 

Brad Royale (Corporate Sommelier at Concorde Entertainment Group in Calgary.)

Over 20 different locations, each one distinct from the other. . Some stunning upscale restaurants Major Tom, rooms with dining and music  (The Palomino Smoke  House and Showroom,

Goro and Gun (Japanese ramen specialty)  and lots more.

Each location has a distinct drinks menu, all curated by Brad.

Italian Wine Dinner

He’s a delightful interview,  which is just one of the reasons I asked him to join the conversation. He speaks his mind and doesn’t  bother with blather.

Brad answered my questions about Alberta’s tax laws as they pertain to BC Wines and he was a straight shooter.

I also asked Brad about attending the Vancouver Wine Fest (March 7 -14) and his recommendations for tasting France and BC. We also got sidetracked on Sake.

 

www.concordegroup.ca

 

STORIES WE’RE WORKING ON:

 

Free Spirit – Victoria

Fort Berens

Spring Releases

Cowichan Wines

Another Barnyard Wine Fair in Victoria

 

 

 

 

 

March 4th, 2023 Brad Royale – Kitten Swish . It’s for your Mouth

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Brad Royale –  Sommelier and Micro-Negotiant. ( Kitten Swish, Tomato Wheels, latest crushing list)

 THE SHOW

 “Like the first bottles released in 2012, all are limited-production, with quirky names and labels derived from photos taken by Royale. There’s Call Me, a 2016 Zinfandel from the renowned Stuhlmuller vineyard in Sonoma, California; the label features a rotary phone.

… and Below the Surface, a 2013 Tempranillo from Rioja, Spain, which features a photo of entwined bodies and is a tribute to the unsung heroes behind every bottle: the growers, printers, graphic designers, shippers, importers. “It’s about all that effort that we forget about when we just grab a bottle off the shelf,” Royale says. “This is a tip of the hat toward what goes into making a great bottle of wine.”

Shelley Boettcher  •  Swerve/Calgary Herald

(Cab Franc-Here and Gone)

 

 

Brad Royale is Head Sommelier for the Concorde Calgary restaurant group with venues ranging from pinball bars, to bbq smokehouses to very fine dinning at  Model Milk,  Bridgette Bar,  to the restaurant  of the year, Major Tom.  Recently,  he was part of the team that opened a new restaurant Barbarella.

Brad Royale

Kitten Swish

Brad started ‘Swish in 2012 as a micro-negotiant company.  He works with small quantities of wine from estate producers They make the wine,  Brad makes a blend from their stock,  the team bottles it at the winery under the Kitten Swish label. Brad has wine imported into BC and Alberta.

 

The most recent was Piquette with Rhys Pender MW from Little Farm but he has bottled wines from Hungary (with John Szabo MS), USA, Spain, Germany, France, and British Columbia ( hopes to make a wine from the island next year).  And has a hand in designing the label artwork.  www.kittenswish.com

Little-Farm-Kitten-Swish-Piquette

Tomato Wheels

A brand new project with a partner based in Vancouver, Moirae Choquette.   She heard the Kitten Swish story on a podcast and reached out to  Brad to help her design her own label.  She wanted Lambrusco!  (Don’t we all)  Brad helped her find a fourth-generation vineyard in Emilia Romagna, Italy and the wine began it’s journey.

A brand new order of that Lambrusco is landing right now in Alberta. www.tomatowheels.com

 

 (Little Farm/Kitten Swish  Piquette)

Kitten-Swish

Brad talks about his current  “been crushing”  list

 – Belargus Anju Blanc (bought the Jo Pithon estate and making hard  Chenin)

Marchesseau Bourguiel (been crushing Loire Valley a lot in general lately…wicked value)

Domaine Wachau Gruner Veltliner Kellerberg (available in BC to, sick stuff)

– Aubert Chardonnay (recent visit to Vegas my mission was to taste as much as possible…it’s good to have goals)

 

We cover a lot of ground over the course of this TRR – some of these wines will be harder to find or access from outside Alberta BUT they are well worth the seeking!!

Unlike anything else, you’ll see and taste in your local store.  Promise.

  

STORIES WE’RE WORKING ON

 Haywire

Osoyoos Le Rose

Lt Governors Awards

Sons of Vancouver

Davin de Kergommeaux

Van Wine Fest

Mt Boucherie

Okanagan Wine Festivals

Oaxaca Mezcal and Food